The Sporting World is in a period of stagnation, a floppy disk, surrounded by a progressive world demanding perennial improvement. Changing What's Cool is an initiative helping to bring the next generation of leaders into the future.

Our Mission

We aim to create a system where athletes understand that their importance extends beyond the sidelines. Leading happens in the classroom, in the hallway, at the mall, and in the comfort of your own home. Sporting careers are temporary, but the lessons learned are permanent. 


If you don’t like something CHANGE IT. If you can’t change it, change your attitude
— Maya Angelou

How we do it

  • Personalized Lecture series
  • Extensive a la carte service offerings
  • Follow up groups
  • Create a network of accountability and respect
  • Connect athletes and communities 
  • Open a constructive and transformative dialogue